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THE

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「這個世界，真的需要這麼多東西嗎？」

這是由著名設計創作總監水野學及中川政七商店社長中川淳主理，日本品牌 THE 自 2012 年創立以來，始終在思考的命題。在物件過剩、隨意丟棄的當代社會，品牌代表米津雄介帶領團隊走出一條不同的路 ── 他們不追求轉瞬即逝的流行，而是與國內外的頂尖製造商及職人協作，致力於在各個生活領域中，創造出能持續使用 10 年、20 年的「定番」（經典標準品）。

THE 的核心哲學在於「與『最適』共處」。所謂的「最適」，不限於功能上的極致與耐用，更可以伸延到對環境、經濟與文化的溫柔體察。他們相信，當一件器物具備了跨越時代的普遍價值，我們便能從不斷汰換的循環中解脫，進而轉向一個更重視質感、不再輕言浪費的社會。

作為一家邁向 B Corp 認證（社會與環境影響力認證）的企業，THE 展現了透明且具前瞻性的造物遠見。從日常器皿到生活道具，每一件冠上「THE」之名的作品，都是對「什麼才是最理想標準」的最終答案。選擇 THE，不只是選擇一件優良的產品，而是選擇一種與地球共生的、從容而豐盈的生活方式。

THE NATURAL MOISTURE SOAP｜THE

THE NATURAL MOISTURE SOAP｜THE

THE NATURAL MOISTURE SOAP｜THE

THE LUNCHBOX｜THE

THE LUNCHBOX｜THE

THE STEM GLASS 240ml｜THE

THE STEM GLASS 240ml｜THE

THE STEM GLASS 240ml｜THE

THE GLASS TALL 350ml｜THE

THE GLASS TALL 350ml｜THE

THE COASTER (WHITE)｜THE

THE COASTER (WHITE)｜THE

THE COASTER (GRAY)｜THE

THE COASTER (GRAY)｜THE

THE COASTER (NAVY)｜THE

THE COASTER (NAVY)｜THE

THE DINNER KNIFE｜THE

THE DINNER KNIFE｜THE

THE DINNER KNIFE｜THE

THE DINNER SPOON｜THE

THE DINNER SPOON｜THE

THE DINNER SPOON｜THE

THE DINNER FORK｜THE

THE DINNER FORK｜THE

THE DINNER FORK｜THE

THE TEA SPOON｜THE

THE TEA SPOON｜THE

THE TEA SPOON｜THE

THE CAKE FORK｜THE

THE CAKE FORK｜THE

THE CAKE FORK｜THE

THE CLEANING CLOTH｜THE

THE CLEANING CLOTH｜THE

THE KITCHEN SPONGE｜THE

THE KITCHEN SPONGE｜THE

THE SPONGE｜THE

THE RICE BOWL (BIZEN)｜THE

THE RICE BOWL (BIZEN)｜THE

THE RICE BOWL (KARATSU)｜THE

THE RICE BOWL (KARATSU)｜THE

THE GLASS GRANDE 470ml｜THE

THE GLASS GRANDE 470ml｜THE

THE GLASS SHORT 240ml｜THE

THE GLASS SHORT 240ml｜THE

THE Rice Bowl｜THE

THE Rice Bowl｜THE

THE TOOTH GEL｜THE

THE TOOTH GEL｜THE

THE MOUTHWASH｜THE

THE MOUTHWASH｜THE

THE SOUP SPOON｜THE

THE SOUP SPOON｜THE

THE SOUP SPOON｜THE

Soy Sauce Bottle CLEAR (w/ wooden box)｜THE

Soy Sauce Bottle CLEAR (w/ wooden box)｜THE

THE WALLET BLACK｜THE

THE WALLET BLACK｜THE

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